Luncheon with Professor Anita Elberse
HBS Professor and author of the new book "Blockbusters - Hit-making, Risk-taking, and the Big Business of Entertainment." This event is hosted by the Harvard Business School Club of Puget Sound.
What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James?
Anita Elberse, Harvard Business School’s expert on the entertainment industry and one of the most sought-after professors, reveals in her groundbreaking book Blockbusters why the future of popular culture—in film, television, music, publishing, and sports—will revolve around ever bigger bets on entertainment products. Full of inside stories emerging from her unprecedented access to some of the world’s most successful entertainment brands, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.
Event Information
Luncheon Meeting and Book Signing
Tuesday, October 29, 2013
11:30am - 1:30pm
Buffet Lunch included
Location
Mayflower Park Hotel
405 Olive Way
Seattle, WA 98101.
Click here to purchase tickets.
$25 for Harvard Business School Club of Puget Sound members and their guests
$35 for non-Members
Blockbusters launched on October 15, 2013 and will be available at the luncheon for purchase. Come hear from Professor Elberse and have your copy signed by the author.
http://blockbusters-thebook.com/
Recent Gazette article about Professor Anita Elberse.